Hotel Deals New York
A marketing plan focuses on the four Ps (Product, Promotion, Price and Place), but doesn’t neglect customer retention and key partnerships. Hotel Deals New York City December All of these elements should be specific to your hotel’s intended customers and the geographic area.
1) Product – Your hotel’s services
For every hotel, the basic product offered is the same service – use of a bed for a night. Beyond this similarity, there are endless ways to differentiate your service. Services can include entertainment (i.e., in-room cable, on-premises nightclub), food (i.e., chocolates on a pillow to a five-star restaurant), communication (i.e., free local calls, wireless internet), and health (i.e., a pool, fitness center, spa). Consider whether unusual services will be a draw for your customers or if you are better off providing the tried and true. Whatever you choose, present the information clearly and in just enough detail so that readers understand the level and type of service provided.
2) Promotion – How to get the word out
Promotion is how you make your people aware of your hotel and its unique value proposition and convert them into guests. The promotional tools you use depends entirely on the customers you seek. Rather than thinking about how other hotels seek customers, think from the customer’s point of view. How do your desired customers seek hotels? Make sure yours can be found where they are looking, whether this is in travel books, magazines, websites, or elsewhere. Remember that the most powerful type of advertising is the kind that money cannot buy – press. Consider whether a public relations strategy can help make this happen.
3) Price – The right rates for your hotel
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Your marketing plan must show where you want your pricing to fall within the market’s range. The choice of price ties directly to your hotel’s profitability, but also to the brand you are trying to build in the minds of customers. If you bill your hotel as extremely upscale, but price it in the middle of the pack, customers may not believe your assertions that you are the next Ritz-Carlton. Pricing is about finding the right price to both represent what your hotel is and to cover costs, leaving room for profit.
4) Place – Where customers and your services meet
Place is more than the choice of location for your hotel. “Place” in this context means distribution, and this is the choice of how customers will book hotel rooms and receive other services you provide. This can be through websites, travel agents, or a dedicated sales staff, each of which have their own cost and benefit tradeoffs. Distribution of services continues inside your hotel and involves both your staff and your means to communicate with your guests (i.e., phone systems, TV ordering, even doorknob signs).
5) Customer Retention
Most of the cost of providing service to a customer is in getting them to buy for the first time. To keep a customer returning should be significantly cheaper than getting a new one so explain your retention strategy. For example, loyalty programs provide incentives for repeat visits and customer relationship management (CRM) software can save data on the preferences and activity of individual guests to make returning more enjoyable for them.
6) Partnerships
Finally, consider how you will work with your hotel’s neighbors, local government, and other stakeholders to build business. There may be potential for you to either get guests from or send guests to many local businesses, improving the experience the overall experience for those customers. Consider mentioning a few key partnerships that will pay off because of their importance to both parties. Don’t stretch yourself too think by proposing to partner with every business on your street. Describe any successful legwork you have done to inquire about the possibility of making those partnerships a reality.
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Article Source: ArticlesBase.com – Hotel Deals New York City December
Party atmosphere Mirage vs New York New York?
I’m booking a trip for 3 couples in their mid 40’s for early March. We have found some excellent deals for the Mirage and New York New York. This is our first trip to Vegas. The Mirage looks and sounds like a really nice property. However I’ve read the New York New York has a “vibe” about the place. We are looking for some variety and a nice party atmosphere right at the hotel. Any suggestions?
I prefer The Mirage for almost all possible reasons. It’s a nicer hotel, has a better pool, is in a better location (closer to the action at Caesars, Venetian, Wynn, Bellagio), has better restaurants, has better shows (Love, Terry Fator and always has headliners like Jay Leno, Ray Ramono, Brad Garrett, etc.,.), has better nightlife (Jet and Revolution), their casino is always more packed and more alive.. It just has a better vibe for me.
NYNY has a cheaper feel overall. Their clubs and bars are considered more “low-brow” and attracts a crowd that you’d see in a pub at your local watering hole. Coyote Ugly, Nine Fine Irishmen, The Bar at Times Square are all places you can find in any city in the country. ROK Vegas is pretty nice, it’s new and obviously has a rock theme. That’s about it for being different. It’s the only place you probably can’t find in your local city.
The only thing I really like at NYNY is the dueling pianos.
It all depends on what vibe you’re looking for. NYNY feels like home away from home. Nothing out of the ordinary or too exciting. The Mirage feels like Las Vegas. New, different, exciting. I’d stay at The Mirage 100 out of 100 times and I have stayed at both.